From Leisure to Luxe

From Leisure to Luxe: Building a Brand While Working Full-Time

From Leisure to Luxe: Building a Brand While Wo...

Building a brand while working full-time isn’t glamorous. It is late nights, quiet dashboards, and relentless belief. This is the reality behind the dream.

From Leisure to Luxe: Building a Brand While Wo...

Building a brand while working full-time isn’t glamorous. It is late nights, quiet dashboards, and relentless belief. This is the reality behind the dream.

Letters to Her: For the Woman Who Feels Like She’s Not Enough

Letters to Her: For the Woman Who Feels Like Sh...

For every ambitious woman who’s battled self-doubt and imposter syndrome. This is your reminder that you are enough. Always have been. Always will be.

Letters to Her: For the Woman Who Feels Like Sh...

For every ambitious woman who’s battled self-doubt and imposter syndrome. This is your reminder that you are enough. Always have been. Always will be.

From Leisure to Luxe: What No One Tells You About Starting a Brand

From Leisure to Luxe: What No One Tells You Abo...

Behind every glossy launch story is a founder refreshing her screen and wondering if she’s crazy. Here is the truth about my own launch hangover, and why I won’t quit.

From Leisure to Luxe: What No One Tells You Abo...

Behind every glossy launch story is a founder refreshing her screen and wondering if she’s crazy. Here is the truth about my own launch hangover, and why I won’t quit.

Why I Named My Luxury Shoe Brand After Myself (and Almost Didn’t)

Why I Named My Luxury Shoe Brand After Myself (...

After weeks of searching for the perfect name for my luxury shoe brand, I almost gave up... until I realised the answer was my own name. Here’s the story behind...

Why I Named My Luxury Shoe Brand After Myself (...

After weeks of searching for the perfect name for my luxury shoe brand, I almost gave up... until I realised the answer was my own name. Here’s the story behind...

When Life Forces You to Slow Down

When Life Forces You to Slow Down

Last week, I didn’t post. I was sick, exhausted, and had to hit pause. This is what slowing down taught me about building Elzandi while working full-time.

When Life Forces You to Slow Down

Last week, I didn’t post. I was sick, exhausted, and had to hit pause. This is what slowing down taught me about building Elzandi while working full-time.

Behind the Brand

Behind the Brand

What you don’t see behind the glossy website and luxe shoes is me building Elzandi late at night, after work, scared no one will buy. This is the raw side...

Behind the Brand

What you don’t see behind the glossy website and luxe shoes is me building Elzandi late at night, after work, scared no one will buy. This is the raw side...