From the Ground Up: The Story Behind Elzandi

By day, I manage a busy recreation centre. By night (and every spare moment in between), I’m building a luxury shoe brand from the ground up. One design, one decision and one dream at a time.

Elzandi was born out of a personal frustration. I’ve always loved the way a good heel makes you feel: confident, sharp, polished and unstoppable. But, I couldn’t find a pair that gave me that power without the pain. Especially with my small feet, nothing ever felt quite right.

So I stopped waiting for someone else to make it and I decided to build it myself.

With no background in fashion or manufacturing, I started learning everything I could -  from design and materials to sourcing and supply chains. I’ve Googled more than I’ve slept. I've made mistakes, started again, and poured my heart and soul into every detail.

Elzandi is about more than just heels. It’s about creating something beautiful, functional, and intentional for women like me: women who are building their lives, careers, and businesses with grit and grace.

Every pair is designed with comfort at its core, elegance in its silhouette, and ambition in every step.

This is luxury built from scratch.

Elzandi
Founder & Designer