Behind the Brand

What you see:

• The photos
• The logo
• The clean website
• The heels that look like they belong on a runway

What you don’t see:

• Me sitting at my dining room table after a full day of work, still in my uniform, trying to figure out why my website layout looks weird on mobile.
• The tears I cried when my first samples arrived and they weren't exactly what I asked for, not because they were imperfect, but because I had spent so much time and money on it.
• The moments I sat in silence thinking, what if no one buys them?

What if I got it wrong?

What if I’m not cut out for this?

Elzandi is not some glamorous side hustle, it’s the thing that pulled me out of a season where I felt stuck, where my confidence had taken a hit and where I felt like I was giving everything to a job and still being overlooked.

This brand reminded me that I still have power. That I still have something to build, and that I don’t need a title or promotion to create something meaningful.

That doesn't mean it's easy, it is extremely hard. 
I’m doing this on my own, while still working full-time. I have no background in fashion or footwear. I’m self-funding every part of this. I’m teaching myself marketing, product development, content creation, and everything in between.

I’m trying to show up at work, show up in my business, and still have something left for myself and the people I love.

It’s exhausting and it is terrifying, but it also lights me up in a way I can’t explain.

There are moments I catch myself staring at my shoes and thinking, Damn. I actually made that. Then I think, this is just the beginning.

So if you’re here, if you’re reading this, thank you.

This brand might be built by me, but it’s for women like us: women who know what it feels like to be tired, but still keep going. Women who want more, even when it feels out of reach.

Welcome to week two of From Leisure to Luxe. Let’s build something that matters.

In need of some confidence? Pre-order your heels now!