Thirty-four. Fifteen Years. One Year of Backing Myself.

Wednesday is a big day!

I turn 34.
It will be my 15 year anniversary of being in Australia.
And, finally, will be one year since I officially registered my business.

When I write that out, it feels bigger than I expected.

Fifteen years ago, I stepped off a plane very upset with my dad for making me leave my friends and family. I did not know exactly what that to expect, but I guess, deep inside (very hidden at the time) I knew I wanted more. More opportunity, more growth and more possibility.

Australia gave me that.

It gave me friendships, heartbreak, lessons, resilience and confidence. It also gave me rooms I had the privilege to grow into. It gave me moments where I doubted myself, and it gave me moments where I surprised myself.

Somewhere along the way, I stopped trying to just “make it” and started asking myself what I actually wanted to build.

Then, 25 February 2025, one year ago, I registered my business...on my 33rd birthday.

That might not sound dramatic to anyone else, but for me, it was terrifying.

Registering it made it real. It meant I wasn’t just talking about it anymore. I wasn’t just dreaming about it. I was responsible for it.

There were nights I questioned everything. There were days I felt silly for trying. There were moments I wondered if I was good enough to build something of my own.

Yet, I kept going.

And that’s what 34 feels like to me.

Not perfection. Not arrival. Not “made it.”

Just… commitment.

Commitment to backing myself.
Commitment to building something meaningful.
Commitment to not shrinking.

This brand is more than heels, it’s proof that I chose myself.

So to mark this moment, I’m doing something small but intentional.

Starting 8:00am Wednesday (the exact time I was born), I am offering $34 off for 34 hours only.

I'm not doing this because I want to discount, but because I want to celebrate this milestone with the women who have supported, watched, cheered quietly, and believed in what I am building.

If you’ve been sitting on the fence, maybe this is your moment too.

Wednesday feels like a line in the sand for me.

• Thirty-four.
• Fifteen years here.
• One year of backing myself.

And I’m only just getting started.

USE CODE: 34for34 TO SECURE YOUR NEW FAVOURITE PAIR OF HEELS